With technology dominating the way we do business in the modern world, having tech-savvy staff is essential. Even if some of your staff are not so great with new technology, you can always train them, so that they are comfortable and competent. However, there is no substitute for employees who are passionate about new technology and new social media. They can help you to understand what you need from your online marketing, as well as know if adding tablet computers is right for your business.
Information Sharing Made Easy
Sharing information around your office, and your overall business, has never been easier thanks to social enterprise applications and other software. You should, however, create a clear social media policy, including rules of best use, and a learning management system to help with new workers. Create simple training books or text files, like PDFs, so that employees can keep a copy to review later.
This is really useful for technical products or services that require ‘cheat sheets’, or a manual on your computer (which is even better) to help your customers with any queries. Even with this assistance, you will still have to go to the tech guy in the office who fields all the really tough questions. Just try to make their life easier by having information on your computer systems, as well as regular refresher training.
Improving Understanding of Social Media
If you have a tech-savvy employee, then you might want to use them to help out with your social media and other online marketing. Using SEO and social media marketing is still not completely understood by businesses,but having some in company knowledge will help you decide when choosing to outsource this work. It could also save you the cost of outsourcing, if you already have someone in-house who is knowledgeable about online marketing.
Spotting Problems with Your IT
IT problems are the best reason to have a tech-savvy employee around, especially if your computer won’t start or you’ve lost a file. Chances are, if they don’t know, then they will know somewhere you can find the answer. Luckily, younger workers are now relatively well-educated when it comes to their electronic gadgets. This means fewer calls to a help desk when there are computer troubles, as well as more efficient computer users.
Creating a ‘Cool’ Business
Being tech-savvy used to be a nerdy thing, but with everyone wanting the latest gadgets, it has suddenly become very cool. UsingiPads or other tablet computers on your sales floor is one example of utilising brand new technology in a business setting. While you won’t want to take up every fad out there, you can jump on to the coolest trends by asking younger or more tech-savvy team members what they think.
If you are targeting young customers, it can also help to have a younger ‘voice’ speaking through your social media accounts. Just writing a few tweets a day will only take 15 minutes of their time, but this will really help to promote your business and utilise a tech-savvy person in your office.
